"Andalusia with its own light"
Three cutting-edge concepts created an innovative experiential tour: Innovation, Technology and Lightning. In addition to this, a pioneering experience was offered : sharing 100% digitized information, using no papers or brochures at all.
From the entrance of the Pavilion, the visitor enjoyed non-stop audiovisual projections, a surprising show of lights and colours and a video mapping called “ Andalusia: a dream journey”. Digital Travel Guides , touchscreens, VR activities, 360º full immersion, simulators and high- performance interactive tables offering digital contents.
In a stark contrast with the rest of Pavilions, Andalusia standed out presenting a lightning proposal based on the magic of the big shows.
The result was an innovative and groundbreaking image of Andalusia, a whole digital space and visually different, achieving much more than its purpose of communication: it offered a real emotion to the public attending FITUR 2017.
165,000 visitors
Regional Tourism Minister: "Andalusia at Fitur, ultra-modern and looking to the future"
Press: "The Andalusia Pavilion, the best of Fitur" (Cadena Ser)
FITUR 2017 - Best Pavilion Comunidades Autónomas y Organismos Oficiales.
Eventoplus Awards 2017 - GOLD Mejor Presencia Ferial.
BEA WORLD Awards 2017 - BRONZE Mejor Trade Show.
FIP Awards 2017 - SILVER Mejor tecnología aplicada a la comunicación visual en un evento.
Eventex Awards 2018 - SILVER Mejor Evento de Promoción.
