Advertising Campaign - Branding - Creativity and Audiovisual Production
GOLD Best Sports Marketing - Agripina Awards 2020
My wish is your power
Unprecedented economic + health + social crisis. May 2020, a spring when, on an emotional level, the whole country was tired of bad news. We needed to feel and vibrate again. Without forgetting everything that had gone before and was still happening.
La Liga was on hold for two months, and finally resumed in June ("a shot of energy"), returning with the most attractive match for both Sevilla FC and La Liga: The Great Derby. The biggest rivalry in the city, and the derby match par excellence. The rivalry is endless, but this time it went far beyond the match. It would be a completely different experience: with no atmosphere in the stadium, no people in the bars, and with the fans all sat at home.
It was time for a campaign for its public and its fans:
"Wishing is power": wanting something with all our heart and strength leads us to keep fighting and never give up. And this was what the fans wanted, and what would give them the power to feel bigger every day.
"My wish is your power"
