BEST STAND Institutions (FITUR 2021)

The objective wasn’t easy: to present a project that would really live up to the most difficult FITUR edition of its history because of Covid19 situation. It was meant to be an impulse of motivation for touristic sector, for the own Andalusia destiny and for the MICE professionals, events and communication, showing that it was possible to organize large-scale events with total safety and that destinies like Andalusia were safer than ever. For all that, our aim was to reach the highest number of people all over the world, amplifying the physical action to the virtual world.

We created a global creative concept that was applied both virtual and physical space, to show that being alive is to generate emotions to activate our heart: Andalusia, The Emotions Factory. A new EXPERIMENTAL, TECHNOLOGICAL AND DIGITAL CONCEPT to communicate visible and invisible things from Andalusia destiny and what it induces to the ones who visit it.

A recreated universe from the SPACE design (the factory), in the content, in the INTERACTIVES EXPERIENCES and all its VIRTUAL dimension. IMMERSIVE TUNNELS, SENSORY DYNAMICS, OF AR, in 360º, among others, and the GREAT SHOW The Time of the Emotions (sensory videomapping). A SAFE, SOSTENIBLE AND SMART Factory (data analysis+neuromarketing) that offers to the visitor what he needed: touristic EMOTIONS.

5.781 web visits
1.031.911 net impacts of Hashtag
3.334.774 accumulated impacts
225.771 users interactions
518.296 generated emotions in the Factory