After two years in millimetric collaboration with the UEFA organization, the UEFA Europa League Final 2022 in Seville exceeded all our expectations. Through the creative concept "Celebrate this Final, Celebrate Seville", applied to the 6,500m2 of Hospitality areas, we developed a spatial design proposal, as well as a global project as a whole for the hospitality guests, which was extrapolated to two spaces: the Ramón Sánchez Pizjuán Stadium and the Meliá Lebreros Hotel.
Following the guidelines of the UEFA brand, we managed to apply its presence in every detail in an innovative and strategic way, emphasizing its historical legacy using resources from the city of Seville and reflecting its most emotional side.
The great challenge was to theme both spaces completely and simultaneously, maintaining their constant and daily activity as a stadium and as a hotel. We intervened in both, carrying out four areas of execution: Branding & Decoration (lighting, decoration, etc), AV content creation, as well as entertainment dynamics (projections on cybernetic sources, digital dynamization activities, and itinerant musical performances, among others).
In short, the technical team made up of more than 220 people, offered an unforgettable experience around the celebration of the UEFA Europa League Final 2022 in our city.
WHERE TO FIND US SEVILLE (Spain) Avda. de los Descubrimientos 11, 4ª p.-Izda. PTC Cartuja. 41092. Seville (Spain). MILAN (Italy) Via Piave 17, 20843 Verano Brianza (MB)
Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.
