OBJECTIVES:
- Increase the event’s audience, both face-to-face and online.
- Generate a link with the target audience, build loyalty and obtain positive feedback.
- Promote a meeting that generates business opportunities and internationalisation for the Spanish cybersecurity industry.
We worked alongside INCIBE for effectiveness, economic efficiency and sustainability, creating a proposal for an encompassing event and space using the same infrastructure, simultaneously integrating the physical and virtual production of the #15ENISE congress and #mujeresciber4.0. For this second event, we applied creativity according to the dimensions of each area and the architectural approach.
RESULT: the creation of a “meta-event”, a single space for two events designed as a harmonious, creative, balanced whole, thus ensuring continuity throughout the space. Participants in #15ENISE found a space for expert debate, content and generation of business opportunities. The commitment to cybersecurity continues to be an opportunity for the development of a specialised, mature international industry.
More than 2200 people in person and online: 1299 in-person attendees
899 attendees following via the virtual platform.
Exhibition area: 32 on-site exhibitors, 6 institutional stands, 19 virtual sponsors and 10 virtual exhibitors.
64 national and international speakers
Streaming views: 2,0262,289. YouTube: 3,577,684 impressions/983 mentions.
Twitter: 34,839 accounts reached. IG: 2026 followers.
104 local, regional and national media impacts.
