Advertising Campaign - Branding - Digital - Web - Campaign Presentation Event - Street MK - Monologues

“What happens on the field doesn’t stay on the field”. This is the Common Agricultural Policy campaign that we have produced for the Ministry of Agriculture and Fisheries of the Government of Spain.

A project that has allowed us to be brave and daring, creating a resounding global yet familiar concept, and to develop it with multidimensional actions around an advertising campaign.

Objectives: to convey and disseminate to the public the importance of the CAP in their daily lives, pointing to it being a primary necessity which is essential in the food value chain and in maintaining our environmental diversity. Also, to convey the relevance of its modernisation through digitalisation and innovation in the sector.

Services provided: campaign website, audiovisual pieces, radio spots, recipes, tutorials, live communication actions, presentation event and street marketing, among others.

The result was a trans-media project with a coherent, amplifying message, strategically adapted to each channel and audience.