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Presentation Andalusia Regional Tourism, Culture and Sports Department

BRANDING - EVENTS - AV CONTENT - DIGITAL

17th January 2023 at Plaza de las Ventas in Madrid marked a milestone for Andalusia Regional Government: the presentation of the new Regional Department for Tourism, Culture and Sports.

These are the three main areas that will be at the heart of the new Andalusia Regional Government Department from now on. A coming together based on a logical, natural consequence, complementing each sector in this new organisation while providing added value through their synergies and interconnections.

The presentation ceremony was held on the occasion of the inauguration of Fitur 2023, where Andalusia was also promoted as one of the world’s unique destinations.

With this goal in mind, the main representatives of the three sectors (Tourism, Culture and Sports) enjoyed a gala showcasing audiovisual pieces focused on each Andalusian province, with celebrities such as Paco León, Maggie Civantos, Estrella Morente, Sara Baras, Felipe Reyes, Pablo Carbonell, Zahara Gordillo and María Peláez acting as ambassadors, all of whom spoke about their most special memories.

Boris Izaguirre was also present as the master of ceremonies, along with Manuel Carrasco as a guest artist, thrilling everyone with his brilliant performance.

An unforgettable evening in which we had the privilege of overseeing the conceptualisation of the event, creating and implementing the graphic line and spatial design, producing and editing the promotional videos, and handling guest management.

Presentation Andalusia Regional Tourism, Culture and Sports Department

Connecting with Future Experiences

Client: Tourism, Culture and Sports Department of Andalusia Regional Government
Year: 2023 

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Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.

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