Conceptualization - Branding - Advertising - Digital - Branded Content - Events - Design- Technology - Communication
ANDALUSIAN CRUSH
We have finally been able to show the world the Pavilion we have been working on for months for Fitur 2024. A totally groundbreaking and intelligent proposal, inspired and executed to highlight the value of the advertising campaign and promotion of Andalusia, "Andalusian Crush" and in which we have worked under two strategic premises: CULTURE and INNOVATION.
A groundbreaking Pavilion made up of a whole range of initiatives and proposals for interrelation, connection, communication and dynamization, carried out in more than 6,500 m2, making it the largest tourism promotion space at this professional event, which has been visited by 211,084 people (84% of the total number of visitors who have passed through this edition of FITUR).
Technology, content, experiences and many emotions are the foundations on which this production was based, formed at the architectural level by an imposing black and white welcome accompanied by huge sculptures that welcomed the public, who, after going through various immersive experiences, arrived at a large Andalusian square, arrived at a large Andalusian square, colorful and dynamic, surrounded by Andalusian-style arches, where the meetings and professional activities took place, as well as various workshops for all audiences, musical performances, showcooking, sports activations, AR, and Artificial Intelligence, among others, during the weekend.
An intelligent space that has also promoted networking in an easy, active and dynamic way, with different technologies to create a unique and unforgettable experience: cameras connected to a BigData and Neuromarketing platform to obtain data, smart bracelets to facilitate interaction and interactive points and technological experiences that surprised visitors.
A unique and unforgettable project for everyone, which has already received its first recognition: the Award for Best Stand for Institutions and Autonomous Communities at FITUR 2024.
*Project carried out in collaboration with beon. worldwide
