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Andalucía in FITUR 2012 and 2013

As surprising as it may be, we are prophets in our land

During the last decade the Andalusia flag of the International Tourism Fair, FITUR, had been made by companies that were not from Andalusia. The Grupo Abbsolute chose a fair concept that transformed the usual big showcase into a new way of communication 2.0.

Our first proposal was very surprising both on the physical space and the virtual one.

On the ground, we raised the view of the spectator and put up a design that transformed 6.000 square meters in a communication experience with 90.000 cubic meters. On the online environment we managed that space to multiply the interaction with the whole public, incorporating for the first time, information completely digital, mobile and customizable. This new vision finally received recognition for Best Pavilion on the Fair on the 2012 edition.

A year later, with the increasingly accentuated effects of the economic crisis, we accepted a challenge that consisted in achieving further progress in the direction initiated without letting the budget decrease to affect the outcome.
For that, we kept not only a design with dimensions and qualities that were proven spectacular in the broadest sense of the word, as we also moved into levels of interactivity and participation.
In our original proposal for a three dimensions pavilion, we decided to add a fourth dimension, and took the audience to enjoy the contents of the stand beyond the limits of time and place of the fair itself.

Fitur 2012 Organization - GOLD Best Stand CCAA

Andalucía in FITUR 2012 and 2013

Andalucía in FITUR 2012 and 2013

Client: Turismo Andaluz (Consejería de Turismo, Comercio y Deporte - Junta de Andalucía). Year: 2012 y 2013

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Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.

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