A 360º vision of Golf in Andalusia projected to the world.
Spain leads the golf sector in Europe, and Andalusia is the leader in Spain. Everything would therefore seem to point to the fact that golf is one of the most important tourist sectors in this region. Turismo y Deporte de Andalucía, as part of its goal of bolstering interaction with users online and publicising the golf sector in Andalusia, wanted to develop a social media strategy with social channels on Facebook, Twitter, Instagram and YouTube, as a way to showcase its attractions and other complementary services (gastronomy, accommodation, etc.) based on a unique key value: golf 365 days a year and in all 8 provinces.
Golf in Andalusia has become a brand in itself, while both the strategy and the way to operate on the social channel have also been established. A social media service specialised in Golf, addressing lovers of this sport.
- Create the golf tourism brand in Andalusia
- Visit the golf courses in Andalusia.
- A brand, an objective, and several corporate online channels to ensure differentiated communication.
- Canal TV Golf in Andalusia with in-house videos about the course, emblematic holes, videos made with Go Pro camera, 360º videos in 4K, etc.
- Flash interviews with professional players such as Pablo Larrazábal, Matteo Manassero and Renato Paratore, well-known amateur players, and end users. The meeting point for Golf tourism, offering the highest quality content.