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International Women's Day Campaign 25N

INTERNATIONAL WOMEN'S DAY - IAM If you hear the words #IWANTTOBELIKEHER, you will surely think of women from different backgrounds (a friend, a relative, your teacher, a colleague...) who have become your reference point, examples of improvement and endeavour we see around us every day. This was the aim of the new campaign carried out for Andalusia Regional Government Women's Board, on the occasion of International Women's Day on 8th March.

It was important that the general public, and especially minors, see their present and future from a gender perspective, thus ensuring gender equality would stop being a goal and become a reality. We believed that effective equality could be perceived in many ways, but an obvious one would be for girls and boys to have women as role models thanks to their abilities, skills and attitudes. An "IWANTTOBELIKEHER" that values what has been achieved, and pursues that which is still outstanding.

International Women's Day Campaign 25N

Together and loudly: #IWanttobeLikeHer

Client: IAM- Instituto Andaluz de la Mujer (Junta de Andalucía). Year: 2017

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