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Heineken - Guided Visits

An interactive, experiential and sensory visit.

This is one of the three largest breweries in the world, with 167 plants in more than 70 countries. One of them, the factory in Seville, is undoubtedly one of the most modern and technologically advanced facilities in the world.

The company provides a programme of professional and private visits to its facilities that welcomes thousands of people every year. With a view to making the visit more attractive, Heineken España asked us to create a new concept of dynamic visits, making them more visual, educational and participative.

Our proposal was to intervene in 7 points along the entire route. The format we projected at each point involved an integrated display with a design based on large-sized transport cases with graphic, audiovisual and interactive content.

Heineken - Guided Visits

An interactive, experiential and sensory visit.

Client: Heineken España.
Year: 2016.

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Specialized Agency in surprising Communication and Marketing Actions both nationally  and internationally

SEVILLE (Spain) 
Avda. de los Descubrimientos 11, 4ª p.-Izda.
PTC Cartuja. 41092. Seville (Spain).
MILAN (Italy)
Via Piave 17, 20843 Verano Brianza (MB)

Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.

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