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Turespaña FITUR 2018

When you discover Spain at Fitur, only one thing can happen…

… It becomes part of you. This sentence shows how our main challenge was focused on one of the world's most important tourism fairs. Its new advertising campaign, based on spectacular images of the incredible destinations in our country, would become the main attraction of the stand. The stand therefore became a space for communication and interaction, exactly what the client needed for its visitors at FITUR.

Turespaña's stand provided a place for interaction and experiences for both professionals and public alike, with the latest technologies and innovative resources ensuring a comprehensive digital presentation. Large graphics at double height thanks to the stand's double floor, and huge touchscreens at visitor height to form a striking corporate unit seen from the entrance to the pavilion.

Virtual reality contests where you could choose and insert your image in different destinations; an Experiences Room, playing around with reflections, audiovisual pieces and surround sounds; digitalised information about the institution; and even a robot acting as a tourist guide for the constant interaction elements.

"No matter where you come from, when you discover Spain at Fitur, a part of Spain stays within you".

Turespaña FITUR 2018

When you discover Spain in Fitur, only one thing can happen ...

Client: Turespaña.
Year: 2018. 

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Specialized Agency in surprising Communication and Marketing Actions both nationally  and internationally

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Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.

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