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"The Wishing Star”, Christmas Streek MK Action

Have you ever been inside a giant star?

For Torre Sevilla Mall, this was its first Christmas. And for us, it was the first time we brought a giant star down to city level, the "XXL Wishing Star".

The Mall, which had already reached a million visits in its first quarter, trusted Grupo Abbsolute to create a Christmas surprise with an "XXL Wishing Star" and movie-like snowfall in the main concourse.

The Star was conceived as an interactive sculpture for visitors, given that it housed a space with overhead projectors to ensure the youngest ones would be fully entertained. On the outside it was a photocall where families could have their photograph taken and interact with combinations of Christmas lights and shadows.

And with a prize! Visitors entered the draw #siguealaestrelladetorresevilla (followtorresevillastar) for dinner at Restaurante El Duende, Hotel Eurostar Torre Sevilla. Thank you for giving us the opportunity to develop a truly amazing action.

"The Wishing Star”, Christmas Streek MK Action

Have you ever stepped into a star?

Client: Knight Fran - CC Torre Sevilla
Year: 2018

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Specialized Agency in surprising Communication and Marketing Actions both nationally  and internationally

WHERE TO FIND US
SEVILLE (Spain) 
Avda. de los Descubrimientos 11, 4ª p.-Izda.
PTC Cartuja. 41092. Seville (Spain).
MILAN (Italy)
Via Piave 17, 20843 Verano Brianza (MB)

Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.

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