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Spanish Pavilion at FITUR 2020

A intelligent pavilion

Turespaña smart pavilion at FITUR 2020 breaks the conventions and uses the technology that has become our natural environment of work and communication, the Social Multiscreen. We created a red skyline of vertical and horizontal lines that simulated a square of a cosmopolitan city.

Big audiovisual performances provided service to the contents as well as offering Turespaña the feedback and information that they base their strategy on through technologies of data analysis and collection from the guests. Also though to screen simultaneously the same content at a given time offering a compact, strong and dramatic visual image.

Innovation comes to this project with the Neuromarketing techniques that measured the emotions of the guests surprising them and creating high brand recall.

Spanish Pavilion at FITUR 2020

A smart Pavilion

Client: Turespaña
Year: 2020

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PTC Cartuja. 41092. Seville (Spain).
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Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.

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