Advertising Campaign - Creativity and Audiovisual Production
The Great Derby - "Blessed Poison"
One of the biggest events in Seville, with a huge following in the city (comparable to the legendary River-Boca derby in Argentina).
An event that brings the city to a standstill and becomes a trending topic around the world. The Great Seville Derby: Sevilla Fútbol Club versus Real Betis Balompié.
A match whose history, rivalry and passion makes it one of the most exciting on the planet. The Great Derby is just that: football, passion, colours in the heart of a beautiful, joyful city which has been using THE GREAT DERBY product since 2018.
The club’s remit was: this campaign conveys the fact that it is MORE THAN JUST A SOCCER MATCH, as it represents the coming together of the team and the fans, with communication that breaks away from the idea of rivalry.
The Result: BLESSED POISON
