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15ENISE - INCIBE CONGRESS

OBJECTIVES:

- Increase the event’s audience, both face-to-face and online.

- Generate a link with the target audience, build loyalty and obtain positive feedback.

- Promote a meeting that generates business opportunities and internationalisation for the Spanish cybersecurity industry.

 

We worked alongside INCIBE for effectiveness, economic efficiency and sustainability, creating a proposal for an encompassing event and space using the same infrastructure, simultaneously integrating the physical and virtual production of the #15ENISE congress and #mujeresciber4.0. For this second event, we applied creativity according to the dimensions of each area and the architectural approach.

RESULT: the creation of a “meta-event”, a single space for two events designed as a harmonious, creative, balanced whole, thus ensuring continuity throughout the space. Participants in #15ENISE found a space for expert debate, content and generation of business opportunities. The commitment to cybersecurity continues to be an opportunity for the development of a specialised, mature international industry.

More than 2200 people in person and online: 1299 in-person attendees

899 attendees following via the virtual platform.

Exhibition area: 32 on-site exhibitors, 6 institutional stands, 19 virtual sponsors and 10 virtual exhibitors.

64 national and international speakers

Streaming views: 2,0262,289. YouTube: 3,577,684 impressions/983 mentions.

Twitter: 34,839 accounts reached. IG: 2026 followers.

104 local, regional and national media impacts.

15ENISE - INCIBE CONGRESS

15ENISE - INCIBE CONGRESS

Client: INCIBE - Instituto Nacional de Ciberseguridad (realized with beon.Worldwide)

Year: 2022

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Specialized Agency in surprising Communication and Marketing Actions both nationally  and internationally

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PTC Cartuja. 41092. Seville (Spain).
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Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.

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