Spot - Communication - Sevilla - Nuncaterindas - Storytelling - Campaign - Advertising - Christmas

The Sevilla team were looking to use Christmas time to excite and motivate their fans, launching a positive, inspiring, motivating message after the hard times we had been through.  The campaign revolved around their mythical slogan “Never Give Up”, applying it outside the sporting sphere to take it into everyday life. And to celebrate the return to the stadiums, to work, to travel, to hugging family and friends... the return to life.

We also produced a spot that told the story of a man living abroad who missed going to see Sevilla play at Ramón Sánchez Pizjuán stadium. At Christmas, his family were able to let him fulfil his dream and relive, albeit in a special way, what he missed so much, thus demonstrating that nothing is impossible.

The campaign was disseminated through its official channels and social media, achieving significant repercussion both nationally and internationally, with thousands of reactions among followers living outside our country, thus meeting our goal of a touching, emotional, Christmas-focused approach.