Innovation is in the heart

There is always a first time. Our first Mobile World Congress.

In 2018, Grupo Abbsolute was present for the first time at Mobile World Congress, the world's biggest event in terms of Communications, the Mobile Industry and Information Technology. This event was further proof that information is no longer constrained by technological barriers. Nor by communication spaces and marketing. Welcome to Digital Transformation made into an event.

Along with 50 official co-exhibitors, we designed and produced the Spanish Pavilion for Red.es (Ministry of Energy, Tourism and Digital Agenda), an organisation dedicated to promoting Spanish companies in the sector. And we also wanted it to be broadcast during this event.

A proposal which is loyal to the message that these companies continually work in unison with Red.es, creating synergies strong enough for them to achieve their goal together. At MWC, we placed the Spanish Pavilion at the "heart" of the exhibition.