Advertising Campaign - Communication - Storytelling - AV Content

NEVER GIVE UP 

Christmas has always been considered the most emotional and magical time of the year, a time of true emotional connection.

That is why Sevilla FC –with its special magic to excite– chose this time of the year to congratulate and connect with its fans, members and supporters, taking the opportunity to convey a message of positivism, hope and encouragement in a difficult situation.

This led to the brand's new DNA, "Never give up", which became an inspirational and emotive message of overcoming, demonstrating that "If you want, you can". 

Through recognition of the triumphs of 8 elite athletes (symbols of respect, courage, pride, self-drive, resilience, confidence, pragmatism and passion), we looked to remember not only their fans but all of them collectively, which we would achieve by creating an audiovisual piece that became the thrust of the campaign. This message showed that 2020 could also be remembered for positive events.

The athletes themselves echoed the campaign and shared the video on their social media accounts!

This message of overcoming and inspiration is embodied in a key visual that is much more than just a sentimental Christmas greeting: it is a powerful global invitation to all national and international football fans to resist, to persevere in the face of difficulties, and, ultimately, to never give up despite everything.