“THE FEELING THAT UNITES US”

If there is one thing that Sevilla is known for, it is for never giving up. And this is the spirit we looked to convey in the club’s latest Christmas spot to raise awareness around Seville food banks, especially on dates as special as Christmas. 

Grupo Absolute once again creates and produces the Christmas campaign for Sevilla Football Club, this time focused on solidarity and on donating to Seville food banks.

“The feeling that unites us” refers to Sevilla F.C.’s dedication and sacrifice, not only on the pitch but also in ensuring underprivileged families do not go without over the festive season, or, indeed throughout the rest of the year.

To help meet this goal, we put together a spot in which Amanda Sampedro, Fernando Regues and El Arrebato appear along with club employees and fans, each one carrying a box and placing it in Sevilla’s stadium. Together, the boxes form a Christmas tree of food parcels for Seville food banks.

The spot was backed by a special Christmas version of the club’s anthem, acting as a common thread to highlight the feelings of sacrifice, dedication and solidarity.