Conceptualisation - Branding - Spatial Design - Content and Web Development - Technology and Digitalisation - Branded Content - AV Content - Advertising

This year’s FITUR 2023 was an opportunity for Turespaña to present itself to its thousands of professional and general visitors as a great “gateway” to the artistic via communication and emotion.

A place where promoting tourism merges in perfect synchrony with Spanish art and culture, and where we also present the most important cultural event in Spain and Europe in 2023: the opening of the National Heritage Royal Collections Galleries.

Several activities were carried out as part of this artistic event, such as:

• Guided tours of the exhibition
• Netflix Short Film Festival
• Podcast workshop for travellers
• Artistic face painting for children

Along with a range of digital dynamics:

• ‘You Are the Art', where we turn every visitor into a work of art.
• ‘Spain is Reel’, where we take you to incredible destinations.
• Drawings with virtual reality glasses, to develop your creativity.

And all this, as always, accompanied by various presentations, meetings and institutional and professional get-togethers:

• + 700 meetings (B2B)
• 25 presentations
• + 60 institutional meetings
• Presentation of products, plans and signing of agreements with + 12 organisations and associations

An innovative proposal ready to observe, experience and feel!