Conceptualization - Branding - Spatial Design - Events - Logistics - Production - Digital - Advertising - AV Contents

Summer is one of the best times of the year, and we were fresh! During the summer of 2023, we toured the 8 Andalusian provinces with We Love Frescos, a gastronomic road show aimed at promoting the fish products and aquaculture of our community.

We conceptualized and designed the entire graphic image of the event, from the naming to the rest of the applications. Through a recognizable, dynamic and versatile proposal, we were in charge of the spatial design, organizing the action around three areas:

-The 'Aula del Mar', the place for presentations, lectures and round tables led by leading figures in the sector.

-The exhibition area, where the digital dynamics and the exhibitors of the products of the Regulatory Councils, DO and IGP were arranged.

- The 'Live Gastronomy' area, a space made up of five tents representing the five coastal provinces. There, practical workshops and showcookings were carried out by the most renowned chefs of each 

Regarding digital communication, we developed several initiatives to involve the public. An interactive map was created to tour the coast and explain the species that could be found, and attendees could take an immersive photo with the graphics of the event and a chosen product to download and share.

In turn, with 'Create your recipe', ingredients were selected to give a desired recipe, without forgetting the website with all the detailed information of each of the events, recipes, access to streaming, social media content, registration for the workshops and the 'We Love your Freshest Recipe' Contest, a unique opportunity to participate and be part of this great and wonderful culinary show from home.

An unforgettable experience for lovers of the sea and good food.