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Asturias pavilion at FITUR 2020

Asturias, the (des)conected paradise

There is a place that makes you feel present here and now. Asturias, the (des)conected paradise was the leitmotiv of the FITUR 2020 pavilion designed by Grupo Abbsolute.

A space of curve lines inspired by the singular green landscape of Asturias and the Niemeyer Centre of Aviles that combines nature and modern technology to present Asturias as a quality, sustainable and intelligent destination.

An architectural intervention to receive information from the attendants as well as offering unique experiences to them with singular activities. An experiential area with audiovisual performances and contents welcomes and draws the attention of the guests with the introduction of virtual reality, interactive projections and a social intelligent wall that gets the perfect balance between functionality, design and brand image.

Asturias pavilion at FITUR 2020

The (des)conected paradise

Client: Principado de Asturias
Year: 2020

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Specialized Agency in surprising Communication and Marketing Actions both nationally  and internationally

SEVILLE (Spain) 
Avda. de los Descubrimientos 11, 4ª p.-Izda.
PTC Cartuja. 41092. Seville (Spain).
MILAN (Italy)
Via Piave 17, 20843 Verano Brianza (MB)

Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.

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