BE YOUR MEMBER
Making an advertising campaign for any football team’s fans is a great challenge. Suddenly, you have no spectators but hundreds of judges who look at your work. The risk is not that they ignore you as in other campaigns but they hate you since they feel that you have betrayed their greatest passion, what they identify with, many of them since childhood, even before talking.
There is always a harder one yet... to create a member’s campaign for one of the most passionate, dedicated and demanding fans in the world, the ones of Sevilla FC.
So we did the only thing we thought we should do. Look all of them and do it with all the respect in the world… and say them “yes”, that they are not wrong every time they shout, cry, discuss and celebrate, they are the ones that make football always something else. This thing that is so difficult to explain in words, like the love we feel for some streets, traditions, a soul that is unique. We have presented our work and we can only say: Thank you, Seville.