Smart Spine. Smart Spain.
The Spanish Pavilion for Red.es at Mobile World Congress 2019 worked as a twofold smart space: firstly for its design, and secondly for its content
"Smart" due to it being a smart space that brought the contents and the pavilion building together.
"Spine" due to it bringing together the longitudinal tandem of co-exhibitors at the site. "Spain" due to it being the Spanish Pavilion at MWC19.
With regards to the PAVILION BUILDING, our proposal contributed 3 key points:
1) Single, unified technological image.
2) Enhanced visibility for co-exhibitors.
3) Back up the "business tandem" format with the "Smart Spine" dynamic lighting system, which lit up traffic flow direction in the Pavilion using red and white light effects, attracting the visitor's gaze while also providing a unified, corporate image.
With regards to the CONTENT, we made the Pavilion a living entity that conveyed digital information for REDES.ES through RED.ES WALL NEWS: a huge information and entertainment screen with its own Content Plan:
+ Red.es News: reports, stories, highlights, interviews, etc.
+ Red.es Headlines: showing the most important activities in the Pavilion quickly and directly, both for Red.es and its exhibitors.
+ LED Display: informational scroll setting out the day's agenda, backing up the 58 participating brands.
In the header, four screens with their own content plan, ensuring communication to visitors whatever their angle of vision.
