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Sevillla FC - Tour USA

International Advertising Campaign - Branding - Creativity and Audiovisual Production - Graphics - Roadshow

 I LOVE SOCCER

The US was a strategic market for the Seville club. On its second visit to the USA, Sevilla FC wanted to connect with the American public, from its position as a historic club, a leading team in Spain (La Liga) and champion of the Europa League.

The main aim of the campaign was: "True soccer fans must follow Sevilla FC", and so we got down to work. We started by creating the Campaign concept itself: I Love Soccer and its graphic line, which we would apply in both physical and digital media.

We also adapted to the club's different destinations and matches: Dallas, Boston, Liverpool and Texas.

The campaign revolved around a spot that would elevate both its concept and the attractiveness and image of the club through a powerful, impactful image for the American public, using the style and tone of its characteristic graphic communication.

Sevillla FC - Tour USA

I Love Soccer

Client: Sevilla Fútbol Club.
Year: 2019

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WHERE TO FIND US
SEVILLE (Spain) 
Avda. de los Descubrimientos 11, 4ª p.-Izda.
PTC Cartuja. 41092. Seville (Spain).
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Via Piave 17, 20843 Verano Brianza (MB)

Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.

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